It is an admitted fact that SEO has matured quite a bit! For both onsite and offsite optimization the importance of quality content cannot be underestimated. For SEO you need to know your customers and sell benefits to them, not the products. This is the basic marketing strategy that if any marketer knows can bring huge difference in marketing. This strategy is being employed by many successful websites in the creation of quality content that yields great Search Engine Optimization results and even Holy Grail of internet marketing to ensure top ranking on search engines.